![]() ![]() Your LinkedIn headline can be one of the first areas a person notices when looking at your profile page or scanning results after running a search. Jargon, often subjective, can read as too casual or overeager.All capital letters, which may be interpreted as the equivalent of yelling.Emoji and other symbols appropriate for personal text messages.It may seem obvious to some, but general business writing best practices apply to your LinkedIn profile just like they would if you were drafting a memo or proposal. Would the average person get your meaning? You want to connect directly with people inside your niche, but you’ll also be networking with people outside of it.įollow Business Communication Best Practices in Your Headline If you try too hard to express too many ideas in your headline, you risk confusing the reader. Be sure your LinkedIn profile headline communicates your value proposition to catch the eyes of these buyers.Īvoid confusion: Exercise caution when writing your profile. These attributes have real meaning to buyers facing what may be long and/or complex purchasing processes. Or maybe feedback always includes accolades for your timely and thorough communication. Whatever measurable characteristic or quality you hang your hat on, if buyers seem to appreciate it, find a way to weave it into your profile headline.Įxpress your value to the reader: What traits or abilities have enabled you truly help your customers? Maybe you’ve repeatedly heard buyers say they appreciate your diligence in listening to their needs and thoughtfully recommending options. Play up your points of differentiation: Maybe you excel at delivering products or services a week earlier than other suppliers or at 5% below estimated cost. Use this knowledge to write your LinkedIn headline in a way that appeals directly to your persona. Those criteria and hot buttons will vary, but if your sales and marketing teams have collaborated on some buyer personas, you’re able to pinpoint what motivates the buyers you would like to reach, and what’s important to them in a sales partner. What kind of messaging prompts you to click on a blog post, or an article from an online publication? Chances are it’s tailored to your interests, it’s unique, and it concisely articulates the content’s purpose in a straightforward way.įollow this same blueprint for an effective LinkedIn sales headline:Ĭonsider your ideal buyer: Your industry or field may have some unique parameters that factor into how buyers make purchase decisions. Think about headlines and titles that appeal to you. How to Optimize Your LinkedIn Headline for Selling ![]()
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